Marketing 260

My favorite grocery store is Hannaford. The first thing that I see when I walk into the grocery store is a bunch of name brand items that appear to be on some sort of promotion or sale. I believe that Hannaford’s is the best player in the market basket analysis because the way that they have their items set up even when you first walk into the store is that they advertise their name brand items. The way that the store shelves are set up also shows what they are trying to sell. They have the more expensive items at eye level so that they are easier to see. They then put the less expensive items on the top or bottom of the shelves so that they are harder to see where they can then sell the better product. The way that they group products also says a lot about what they are trying to sell to you. They will group together the products that are all name brand or the more expensive name brand near each other so that people can use what they see as a gen...

During the school year, I had completed an essay regarding the importance of autonomous cars towards the environment and how they were marketed towards consumers. After finishing the essay, I was intrigued to know more about these self-driving cars and how they really did influence the consumer. I later went on Google Trend to find some really interesting information about the general public search. First, I had searched the words “autonomous cars” to find nothing out of the ordinary too much. I found that with the growth of technology and the populations knowledge of the environment, so did the search of autonomous cars. Although, as I started to look at the graph closer I noticed that there was a slight local peak around March 18 th through the 23 rd . This also happened to be the time where there was a fatal crash in Arizona killing a pedestrian. This correlation shows indirect marketing towards autonomous cars as a whole. Even though I was just interested about the...