Hannaford and Their Products

My favorite grocery store is Hannaford.

The first thing that I see when I walk into the grocery store is a bunch of name brand items that appear to be on some sort of promotion or sale.

I believe that Hannaford’s is the best player in the market basket analysis because the way that they have their items set up even when you first walk into the store is that they advertise their name brand items. The way that the store shelves are set up also shows what they are trying to sell. They have the more expensive items at eye level so that they are easier to see. They then put the less expensive items on the top or bottom of the shelves so that they are harder to see where they can then sell the better product. The way that they group products also says a lot about what they are trying to sell to you. They will group together the products that are all name brand or the more expensive name brand near each other so that people can use what they see as a general thought as to what they should buy. Hannaford also groups their name brand products together that might go good together. Just as in the picture taken from Professor’s picture, they grouped items that work or usually go together like paper towel and cleaning soap. An example that I saw was whipped cream near pie filling and limes near the coronas.

Less expensive noodles are near the ground

More expensive noodles are near eye level

After spending about one hour in the stop shopping and looking for these things, I found that they really do set up the whole store very strategically. These simple things really stood out to me as I walked through my local Hannaford looking for what ways and tactics that they use to market certain products more than others.