Cereal Perceptual map

Based off of this cereal perception map that I have created here, some of the competitors that are in close proximity to each other are Cinnamon toast crunch and Corn Pops; while Fiber one Caramel Delight and Special K Chocolately Delight are close to each other. This also shows that olden Grahams and Cocoa Krispies are completely opposite from each other and are both marketing two totally different aspects to their cereal. This is due to the different types of cereal and who they are purposely trying to market their product to. Mostly kids like their things to be eye catching and bright and taste good. For marketers to have their stuff catch a child's eye,  they have bright colors on the box and for them to have the cereal taste good they usually have to add a lot of sugar and unhealthier products to the cereal.
For my perception map, I chose bright box compared to dark box to show that in correlation with whether the cereal is healthy or unhealthy, that it is related to its market; adults or children. This closely shows that along with being healthy and dull colors, adults usually just look for the item that tends to be healthier for them with no need for bright colors. Whereas for children need something that is bright and exciting for them to be eating, since the colors of the box represent the color of the food that is inside. This allows the variance to be quite small and shows exactly what was trying to be shown.
The consumer may look at this perception map and think that cocoa krispies does not add up to the other children cereals per say just because it is a darker colored box. Same could be said about Golden Grahams; it does not add up to its competitors due to the fact that it is not a dark color even though it is on the healthier side of the scale. Although, this does show which competitors are close with them in the marketing pitch due to the closeness of Cinnamon Toast Crunch, Reese's Puffs etc. Same could be said about Special K Chocolately Delight and Fiber One Caramel Delight.